Professions

Marketing Manager: strategy and management

Product strategy is at the centre of the profession of marketing manager. His objective is to optimise sales. From marketing plan to market evolutions, he is constantly anticipating the needs of Schneider Electric's customers.

His missions, management and strategy

The function of marketing manager is organised around two poles:

Developing a strategy for products,services and solutions, preparing efficient marketing plans (market analysis, determining the customer target, etc). Possessing excellent knowledge of his sector of intervention, he continuously adapts his offer to the evolutions of industry, trade and society.
His marketing strategy is made concrete by a programme of promotions, to boost a particular product or to launch an innovation.

Managing his marketing teams and following through implementation of the marketing studies and commercial operations that he has initiated. A top-performing manager, he motivates and animates his sales and technical teams by giving them challenges.

Good personal relations skills, an essential quality

Direct contact with customers involves being at ease with people, and being good at convincing. A visionary professional, the marketing director must also sense and anticipate the needs of different markets.

The ability to get on with people is essential abroad. Schneider Electric proposes its products and services in a large number of countries and its customers represent a wide diversity of business cultures.

A stimulating professional environment

Reporting to Schneider Electric's general management, the marketing manager is involved in the company's future at his particular level. He does not hesitate to learn about general financial and management questions to optimise his know-how.

Career prospects

A dynamic marketing manager can evolve to a position as Sales Manager or Development Director. Consulting functions are also open to him, in addition to the possibility of a position as Managing Director.

Are you made for this profession?

Education and training
Business school or general engineering school

Fluent English
Professional experience
A business school graduate, he often has considerable experience in marketing behind him, as group manager or product manager.
Qualities required
Proactive and dynamic temperament

Ability to analyse and see the overall picture

Aptitude for human relations and communication

Sense of animation and team spirit

Highly developed sense of curiosity