Job Fair
Upcoming Event
9th Sino-German Job Fair in Beijing
Time
9:00 AM - 4:00 PM, October25th (Saturday), 2014
2014年10月25日（星期六） 上午9:00至下午4:00
Venue
Beijing Marriott Hotel Northeast, 26A Xiaoyun Road, Chaoyang District, Beijing, China
中国北京市朝阳区霄云路甲26号北京海航大厦万豪酒店查看大图
Review
8th Sino-German Job Fair in Beijing Sponsored by BMW Successfully Organized
April 26th, 2014, 8th Sino-German Job Fair in Beijing took place at Beijing Marriott Hotel Northeast, organized by German Industry and Commerce Greater China. Nearly 2,000 professionals, fresh graduates and overseas returnees participated the event. As the gold sponsor, BMW introduced the all new booth setup and invited over 30 HR and Business colleagues to communicate with the candidates to seek for potential employees and promote BMW’s employer brand. With the lately produced Employee Engagement video, the event was pre-promoted to the target group and significantly enhanced their willingness of joining BMW.
Employee Engagement Video Link:
http://v.youku.com/v_show/id_XNzAwNTc2MTQ4.html
BMW赞助第八届北京德企招聘会圆满举办
2014年4月26日，由德国商会与德中工商技术咨询服务有限公司北京分公司联合主办的第八届北京德企招聘会在北京海航大厦万豪酒店举行，本次招聘会吸引了近2,000名职场人士、高校应届学生和海归人员。
活动官方主视觉及活动信息
作为金牌赞助，BMW再次携全新设计的展位积极参与本次招聘活动。
全新设计的BMW展位
活动当天，BMW派出了在华4家公司的人力资源和部分业务部门近30位同事与前来招聘会的应聘者互动交流。
招聘会活动现场
活动宣传上，BMW除了在官方招聘网站上制作活动主题页面并通过智联招聘等网络平台进行大规模宣传外，还使用了行业垂直、众包媒体以及社交媒体，并配合刚刚完成制作的员工关怀宣传片，进行立体化的互动推广。在对公司内部方面，还积极鼓励内部员工推荐亲友到招聘会现场与HR同事交流，应聘BMW的职位。
宝马中国员工关怀宣传片
观看地址：http://v.youku.com/v_show/id_XNzAwNTc2MTQ4.html
现场一位刚刚在BMW展台完成交流的求职者表示：“宝马展台招聘流程非常清晰，通过宣传折页了解到公司和岗位信息后，很快在HR同事的协助下找到对应的交流区域，并在排队等候的过程中通过旁边的iPad了解职位详情，最后来到交流圆桌与HR进行一对一交流，在互动过程中，BMW招聘人员表现出了良好的专业度和亲和力，是一次非常优质的求职体验。”同时，在展台一侧设立的沙发交流区，一些行业资深的求职者正在和业务职能的外籍部门负责人进行深度交流。正是这种“双向选择，平等沟通”的交流模式，增进了与会双方的信任和了解，体现了BMW的雇主价值主张。
应聘者与业务职能的外籍部门负责人面谈
此次招聘会还吸引了大众、戴姆勒、博世等多家知名德企参加。作为金牌赞助商，BMW与德国商会一直保持着紧密的合作关系，迄今已连续八次参加由德商会主办的北京、上海德企招聘会。未来，BMW将继续积极参与相关的招聘活动，吸引更多的优秀人才加入BMW，并以更加创新和震撼的方式为求职者带来更为深刻的雇主品牌体验。
BMW团队成员合影
“点燃激情，驱动梦想引擎。”
——BMW赞助第七届北京德企招聘会圆满举办
2013年10月19日，由德国商会与德中工商技术咨询服务有限公司北京分公司联合主办的第七届北京德企招聘会在北京海航大厦万豪酒店举行，本次招聘会吸引了超过1,000名职场人士、高校应届学生和海归人员。
研发副总裁Dr. Thomas Kiesewetter和采购部高级经理Mr. Gerald Koch亲自参与招聘会，参与招聘过程，确保宝马在招聘现场的竞争力，第一时间获取高水平人才的。
此次招聘会宣传途径多种多样。除了在官方招聘网站上制作活动主题页面并通过智联招聘等网络平台进行大规模宣传，并使用微博等社交媒体网络进行互动推广及向目标受众定向推送邀约，在对公司内部方面，通过内网广告、启动弹出宣传窗口及发给公司全体员工的邀请卡，还积极鼓励内部员工推荐亲友到招聘会现场与HR同事交流，应聘BMW的职位。
求职者和HR同事的互动交流是这次招聘会成功的关键。圆桌的设计拉近了HR和求职者的距离，我们一直秉承“双向选择，平等沟通”的原则，HR们和求职者的亲切沟通，不仅增加了双方的信任和了解，更是BMW的雇员价值主张的重要体现。
此次招聘会还吸引了戴姆勒、大众、奥迪等多家知名德企参加。在为期一天的第七届北京德企招聘会现场上，BMW共收获了超过700份的高素质人才简历。整场招聘会极大地帮助公司了解人才市场现状，同时让BMW的雇主品牌价值核心——“点燃激情，悦动未来”深入到每一位应聘者心中。
作为金牌赞助商，BMW与德国商会一直保持着紧密的合作关系，迄今已连续七次参加北京、上海德企招聘会。今年，包括在7月份举办的宝马中国研发精英专场招聘会，宝马中国已成功主办或参与了4场大型招聘活动。未来，BMW将继续积极参与相关的招聘活动，以更加创新和震撼的方式为求职者带来更为深刻的雇主品牌体验。
October 19th, 2013, the 7th Sino-German Job Fair was successfully organized at Beijing North East Marriott Hotel. This job fair received over 1,000 professional elites and university students.
Dr. Thomas Kiesewetter, Vice President of the R&D Department and Mr. Gerald Koch, Senior Manager of BMW China Purchasing Department were present at the job fair, highly involved in the recruiting process to help with identifying and attracting the most qualified potential employees for BMW.
Our promotion channels were comprehensive and effective. Besides the teaser and event page on BMW China official recruiting website and Weibo twits, we sent out around 2,000 invitation cards to internal associates, and placed intranet banner and pop-up, in order to promote the event internally, so that our colleagues could invite their friends and relatives to come to the job fair .
The round table on site has significantly shortened the distance between interviewers and interviewees, which is a demonstration of BMW’s people-oriented values.
Besides BMW, Volkswagen, Daimler, Audi, among many other well-known German companies also participated in the job fair. Not only did BMW receive over 700 high-quality resumes of professionals and students, and better understand the talent market, but also successfully promoted our employer core values - “PURSUE YOUR PASSION, DRIVE YOUR CAREER” to the public.
As the Gold Sponsor, BMW has maintained a close relationship with the German Chamber of Commerce and has participated both its Beijing and Shanghai job fairs for more than seven times.
This year, including the BMW Exclusive Job Fair for R&D Elites in July, BMW China has already hosted or participated in 4 large recruiting events. In the future, BMW will be continuously active in related recruiting activities and in promoting our employer brand and its core concepts more creatively and effectively.
"BE THE INSPIRATION BEHIND THE INNOVATION."
- BMW China Exclusive Job Fair for R&D Elites
July 27th, 2013, BMW China Exclusive Job Fair for R&D Elites took place at Beijing Marriott Hotel Northeast. This Job Fair is for the expanding business of R&D departments in BMW China and quite different from other job fairs, some highlights are listed as the following:
“We are targeting top talents in China”--- executives of R&D departments introducing business scope and vacant jobs personally on site
It’s a common scene at a traditional job fair: Wanting to hand in their resumes and introduce themselves to recruiters, the candidates have to try hard to sneak through crowded people. This time, however, the introductions were made proactively by the BMW China R&D recruiting departments. An one-hour presentation about the R&D practice in China, the responsibilities of each department, and the recruiting needs has provided a deep understanding to all of the candidates, what kind of jobs are waiting for them. It thus significantly enhanced the efficiency and effectiveness of the job fair.
According to Dr. Thomas Kiesewetter, Vice President, BMW China Services Ltd., so far, BMW China has established three R&D centers in Beijing, Shenyang and Shanghai, research areas, including but not limited to chassis system research, in- and exterior trim design, ConnectedDrive, active and passive safety, whole vehicle homologation and new energy vehicle development. China's R&D team are fully focusing on Chinese consumer demand, driving habits and road conditions, to design tailor-made BMW cars to the Chinese market. Therefore, “we need the high-qualified local talents to achieve our goal.”
Inspiring and innovative designed fair site, hot interview atmosphere, BMW showing people-oriented concept
Instead of a pure company event, the job fair is also a BMW technology show. Besides the small parts of BMW cars on show, the famous BMW N20 engine was also demonstrated to the candidates, attracting a lot of attention.
In addition to the flyers with opening information, 20 iPads which provided detailed position information are available for the visitors.
Differing to the traditional interview room design, a backdrop with a round table and three comfortable sofas have shortened the distance between interviewers and interviewees.
Multi-channel promotion, online and offline information, the whole target group successfully attracted
Different kinds of information promotion channels were used in this job fair: Zhaopin and 51job job fair page (bmwcareer.zhaopin.com / bmw.51job.com), large banner advertisement at BMW China Official Recruiting Weibo (weibo.com/bmwchinacareer), company intranet, invitation cards to the internal associates, EDM invitation to top Chinese university alumni agency, and etc.. All of these promotion means have not only successfully attracted the talents in Beijing but also R&D elites from Shanghai, Guangzhou and other cities.
Joshua Wei, Senior Manager HR Staffing and Employer Branding mentioned the BMW China Exclusive Job Fair for R&D Elites was an unprecedented job fair ever organized in the industry. We believe the job fair is far more than just a recruiting event. It is, indeed, a great opportunity to promote BMW China’s employer brand and employee values to the public.
During the one-day job fair, BMW China received more than 400 candidates, arranged 59 interviews, nearly 40 of which successfully proceeded into the next round. In addition, it helped HR Department to get further understanding of the current talent market and communicated the BMW core values: PURSUE YOUR PASSION, DRIVE YOUR CAREER.
“别人驾驭BMW的乐趣，你驾驭BMW的未来。”
——研发精英专场招聘会招贤纳士，宝马中国研发力量全面壮大
2013年7月27日，宝马中国研发精英专场招聘会在北京海航大厦万豪酒店举行。该招聘会针对宝马中国研发部门不断扩张的业务而产生对人员剧增的需求而召开。与以往招聘会有所不同，此次活动呈现出以下几大亮点：
研发高层主动出击，现场介绍团队职责，求贤若渴
大家对传统招聘会最熟悉的场面莫过于求职者手捧简历在人头攒动中杀入招聘台，急不可待地向招聘者介绍自己。而这次招聘会上，想介绍自己的不再只是应聘者。宝马研发安排了目前所设4个核心业务部门的所有负责人，主动出击，在一个小时的时间内详尽地介绍了各自部门的业务范围及需要的人才方向。讲解使得所有到场应聘者对宝马中国的研发部门整体框架有了全面的了解，在应聘的时候更加有的放矢，极大地提高了应聘和招聘双向的工作效率。
据宝马（中国）服务有限公司副总裁Dr. Thomas Kiesewetter介绍说，目前宝马中国已经在北京、沈阳和上海形成了三大研发基地，从车辆动力系统研究，内外饰设计，互联驾驶系统、车辆主动和被动安全设施研发到整车认证和新能源车研发，中国的研发团队将全面针对中国市场消费者的需求、行驶习惯包括路面状况来设计具有中国特色的宝马车辆。我们需要高素质的中国本土人才来帮助我们完成这些任务。
招聘现场气氛热烈、秩序井然，面试环境精心设计、体现以人为本理念
除了是职业发展的盛会，这次活动也同时是一场BMW科技展。现场不仅摆放了部分BMW的小型车体部件，还展出了屡获国际大奖的N20发动机等大型零部件，吸引了很多感兴趣的求职者参观了解。研发部门的同事则热情耐心的与他们交流和讨论。
现场放置的20台iPad方便应聘者随时查询职位信息。
在面试房间设计方面，大大有别于传统招聘会，巨型背景板配合木质圆桌及舒适的海南航空头等舱样式沙发拉近了面试者和面试官的距离，体现了以人为本、平等沟通的理念。
灵活运用多种宣传渠道，活动线上线下口碑传播，一网打尽
此次招聘会应用了广泛的渠道进行宣传，例如：智联招聘、51job活动专属网页（bmwcareer.zhaopin.com / bmw.51job.com），各大招聘网站首页广告，宝马中国招聘官方微博（weibo.com/bmwchinacareer），公司内网广告和弹出宣传页，公司内部邀请卡，清华大学、同济大学、北京理工大学和北京航空航天大学多所高校校友会电子直邮及服务商邀约等。不仅吸引到了大量北京的人才，还覆盖了其他城市的研发精英。有多位活动参与者表示专程从广州、上海等地来北京参加宝马中国的招聘会。
人力资源部负责招聘与雇主品牌建设的高级经理魏佳音这样向我们介绍 , 宝马中国研发精英专场招聘会是一场业内前所未有的招聘活动。我们相信，招聘会也不仅仅是广纳贤才的一个渠道，更是向社会传播宝马中国雇主品牌价值的一次良好机会。
在为期一天的专场招聘会上，宝马中国接待了超过400位求职者，安排了59场面试，近40人通过了当天的筛选进入到下一轮面试。同时，专场招聘会还帮助公司人力资源部进一步了解了人才市场现状，并通过精彩的展示和专业的沟通，让“点燃激情，悦动未来”的宝马中国雇主品牌价值核心深入每一位求职者心中。
BMW Sponsored 6th Sino-German Job Fair in Beijing Successfully Organized
On April 20th, 2013, the 6th Sino-German Job Fair in Beijing took place at Kempinski Hotel Beijing Lufthansa Center. The event was co-organized by German Chambers of Commerce Abroad and German Industry & Commerce Co., Ltd. Beijing Branch, attracting over 2,200 local and international professionals and students.
At the BMW booth, BMW paper bags with silver logo, new-design flyers and notebooks were distributed to every visitor. BMW light box, one-piece white booth backdrop and curved LED screen, accompanied by five plasma TVs, demonstrated all-new BMW employer brand visuals comprehensively. Different from the traditional job fairs, the bar-like design brought closer the interviewers and candidates. 20 BMW HR colleagues participated in the job fair, and provided consultancy to the visitors, who have asked the questions regarding the job opportunities at BMW.
An overseas graduate majoring in finance said that he learned this job fair through BMW official recruiting website and he wanted to apply for a financial or marketing related position. He had waited for a long time in line for the BMW booth which was very popular and attracting at the event.
Besides BMW, Volkswagen, Daimler, Lufthansa, Bosch and many other well-known German companies also participated in the job fair. Not only did BMW receive 1,136 resumes of high-quality professionals and students, and has better understood the talent market, but also successfully promoted the new employer brand slogan “PURSUE YOUR PASSION, DRIVE YOUR CAREER” and its concept to the public.
As the Gold Sponsor, BMW has maintained a close relationship with the German Chamber of Commerce and has participated both its Beijing and Shanghai job fairs six times.
2013年4月20日，由德国商会与德中工商技术咨询服务有限公司北京分公司联合主办的第六届北京德企招聘会在北京燕莎中心有限公司凯宾斯基饭店举行，吸引了超过2,200名职场人士、高校应届学生和海归人员。
纯黑银色LOGO纸袋，内附详细职位信息的全新宣传折页以及纪念笔记本，由BMW专设礼仪在入场处分发并细心指引。醒目的BMW灯箱，一体化纯白色展台搭建，弧形LED屏幕，配以五个等离子电视立体展示BMW最新雇主品牌形象。有别于传统招聘会的吧台设计使面试官与求职者更加近距离平等沟通。求职者对自己在BMW能够胜任的职位十分关切，纷纷提问。人力资源部的20位同事到场一一给予耐心解答。
现场一位财务相关专业的海外毕业生接受采访时表示，自己是通过BMW官方招聘网站上了解到此次招聘会信息的，想应聘BMW的财务或市场相关职位。BMW的展台吸引了众多的求职者，他一直耐心排队希望得到和公司直接交流的机会。
此次招聘会还吸引了大众、戴姆勒、汉莎、博世等多家知名德企参加。在为期一天的第六届北京德企招聘会现场上，BMW共收获了约1,136份的高素质人才简历。整场招聘会极大地帮助了公司人力资源了解人才市场现状，同时将BMW全新的雇主品牌价值核心“点燃激情，悦动未来”推广到每一位应聘者心中。
作为金牌赞助商，BMW与德国商会一直保持着紧密的合作关系，迄今已连续六次参加北京、上海德企招聘会。
"PURSUE YOUR PASSION, DRIVE YOUR CAREER."
- BMW Sponsored 10th Sino-German Job Fair in Shanghai Successfully Organized
March, 22nd - 23rd, 2013, the 10th Sino-German Job Fair in Shanghai took place at the German Centre located in Zhangjiang Hi-Tech Park, co-organized by German Chambers of Commerce Abroad, German Industry & Commerce Co. Ltd. Shanghai Branch and the German Centre. More than 50 well-known German companies participated in the event to have attracted over 3,000 professionals and students in Shanghai.
As one of the Gold Sponsors, BMW, with the new employer branding visuals, powerful and premium booth setup and professional interactions with the candidates, was indeed the spotlight of the whole event.
The new “BMW & You” concept was released to the public for the first time at the job fair with the integrated visuals on the LED backdrop, along with the recently launched all-new BMW & You Mini Sites (http://bmw.zhaopin.com/passion and http://bmw.51job.com/passion). The slogan “PURSUE YOUR PASSION, DRIVE YOUR CAREER” was promoted comprehensively and accepted widely and profoundly.
During this job fair, BMW not only received a huge quantity of professional information of local and international talents and better understood the talent market, but also successfully introduced the new “BMW & You” concept to the public. In the coming April 20th, the 6th Sino-German Job Fair in Beijing will take place at Kempinski Hotel Beijing Lufthansa Center. BMW will again, as the Gold Sponsor, lead the event and provide great opportunities to “PURSUE YOUR PASSION, DRIVE YOUR CAREER”!
“点燃激情，悦动未来。”
——BMW赞助第十届上海德企招聘会成功举办
2013年3月22-23日，由德国商会、德中工商技术咨询服务有限公司上海分公司及上海德国中心联合主办的上海第十届德企招聘会在上海张江科技园德国中心隆重举行。众多德国知名企业云集，吸引超过3,000名职业人士及大学生到场参观咨询。
作为金牌赞助商之一，BMW凭借全新的雇主品牌形象，震撼的视觉互动效果，职业的咨询评估交流，聚焦全场目光，吸引众多求职者，成为此次招聘会上最大的亮点。
全新的BMW & You雇主品牌形象在此次招聘会上首次发布，从活动资料、礼品到一体化LED背景幕，所有宣传品全部使用统一的新视觉素材，配合近期上线的BMW & You Mini Site（http://bmw.zhaopin.com/passion 及 http://bmw.51job.com/passion），全面而深刻的传播和解读BMW的激情，让“点燃激情，悦动未来”的口号深入每一位前来招聘会的求职者。人力资源同事热情而耐心地回答提出的问题，给每一位求职者提供最专业的评估和咨询。
为期两天的招聘会成功结束，BMW不仅获得了大量的优秀人员信息，了解了求职者和人才市场的相关情况，更塑造了全新的“Passion”雇主形象和“BMW & You”核心理念。在4月20日，北京燕莎中心凯宾斯基饭店，第六届北京德企招聘会，BMW将继续作为活动金牌赞助商，将“点燃激情，悦动未来”的雇主品牌价值核心传播给更多的优秀人才。
德国中心外景：
展会内场：
致辞嘉宾：
左为上海德国中心副总经理；中为余德立博士，德国驻上海总领事馆领事；右为吕阳，德国工商大会上海代表处首席代表。
招聘会现场：
招聘会现场宝马所有与会员工也温馨合影：
