Consumer Lifestyle 优质生活

优质生活

飞利浦优质生活事业部针对中国市场的特定需求，通过有意义的创新，为消费者度身定制解决方案，包括：亚洲烹饪技术、针对中国的母婴护理解决方案以及水和空气净化产品等。2011年初，飞利浦优质生活事业部把家居护理业务的全球总部和管理团队迁至上海，并在上海建立了厨房电器业务的本地创新中心。2011年10月，飞利浦又收购了奔腾电器，进一步丰富优质生活事业部在中国的产品组合，提高市场反应速度，更好地服务于中国消费者不断变化的需求。到2011年底，飞利浦优质生活事业部在全国的600多个城市拥有7，000多个柜台，提供了超过10，000个就业岗位。

Consumer Lifestyle 
Based on our insights of local market needs, we customize products and solutions for Chinese consumers through meaningful innovation, including Asian cooking technology, mother and child care solutions tailored for Chinese consumers, and water & air purifiers. Philips Consumer Lifestyle moved the global headquarters of BGDA (Business Group of Domestic Appliances) to Shanghai, and set up a local innovation centre of KA (kitchen appliances) in early 2011. We also acquired Povos in China in October 2011 to further enhance our consumer lifestyle product portfolio, to accelerate market responsiveness and to better serve ever-changing Chinese consumers’ needs.  By the end of 2011, Philips Consumer Lifestyle has over 7,000 sales counters in more than 600 cities across China and provides employment opportunities for more than 10, 000 promoters.