Created by the merger between Pernod and Ricard (1975), the Group has undergone sustained development, based on both organic growth and acquisitions. The purchase of part of Seagram (2001) and the acquisitions of Allied Domecq (2005) and of Vin & Sprit (2008) have transformed Pernod Ricard into the world n° 2 in wine and spirits and the world number 1 in Premium and Super-Premium segments, with sales of € 7.203 billion in 2008/09.
With market leaders in each drink category, Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard Pastis, Ballantine's, Chivas Regal and The Glenlivet whiskies, Jameson's Irish Whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne, as well Jacob's Creek and Montana wines.
The Group favors a decentralized organization, with Brand Owners and Distribution Companies and employs a workforce of around 19,000 in 70 countries.
In addition, Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption in order to prevent alcohol abuse.
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