sim (selective international management) Co. Ltd. is a Swiss consulting company based in Shanghai, providing support to foreign and domestic companies primarily doing business in China or in partnership with Chinese enterprises. Our strengths lie in the management of local operations and projects; we initiate, implement and operate ventures successfully with and for our clients. Additionally, sim acts as a gateway between Chinese investors and Western projects, covering industries such as luxury goods, education, F&B and healthcare. sim exclusive further serves European enterprises seeking representation in China, and arranges top-level business trips to Switzerland and Europe.