《钱经》杂志简介
中国投资理财第一刊
SLOGAN助力国人财富成长
CONTENTS传播理财观念，打造精致生活
CHARACTER专业内容，时尚表达
INTRODUCTION《钱经》杂志由华商报社主管主办，投资理财类月刊，132页，胶订；封面/封底200克铜版纸；内页70克轻涂纸；每期15.00元，全年共180元，全国发售；每月1日出版；月均发行量420,000；华商传媒集团旗舰杂志；面向中高端理财读者。
助力国人财富成长，是《钱经》杂志的生存意义。
《钱经》是隶属于华商传媒集团的一本高端理财类月刊，零售价￥15。作为中国投资理财第一刊，《钱经》致力于向中产家庭提供全面专业的投资理财建议，挖掘财富增长机会，并阐释精明消费之道。将实用的投资建议和消费指南，放在榨汁机搅拌，《钱经》就出炉了。任何与读者生活相关的“钱事”，都是《钱经》关注的，发现内幕、寻找机会、给出办法。从这个层面，《钱经》在向读者展示对“是否值得”的思辨——是否值得投资，无论一只基金抑或一家餐馆；是否值得消费，无论标价十万抑或价值三十。
创刊于2004年，藉“专业内容时尚解读”的特点，《钱经》已经成为理财领域最受欢迎的期刊之一。2004年，银行理财产品第一次亮相。自2005年起步，中国股票市场迎来长达两年的牛市，2007年制造的财富效应极大的唤醒了人们的理财意识，随之而来的金融危机则给我们上了一堂生动的风险教育课。2010年，应对通货膨胀不仅仅是政府的课题、也是百姓生活的焦点，2011年还会是黄金、商品疯长的年代吗？这七年，《钱经》杂志与百姓理财意识一起成长。
专业杂志看不懂，财经杂志太宏观，网站论坛又太乱。这是目前寻求帮助的大众理财者面临最多的问题。正是因为“够微观、够实用”，《钱经》“问题解决者”的形象深入人心。不仅在金融业内获得了“专业内容时尚表达”的口碑，更赢得读者的好评。2007年是中国理财元年，也是《钱经》在发行上取得长足进步的一年，自2007年以来，《钱经》发行量以平均每年87.6%的增幅逐步覆盖了中国一二线城市，2010年全国发行量高达42万，而依托集团优势，《钱经》杂志在西安、武汉、重庆、沈阳等二线城市实现了强势覆盖，据慧聪邓白氏研究、世纪华文等权威第三方数据监测最新发布，《钱经》杂志各主要城市市场占有率已高达15.6%—19.4%，稳居全国理财类期刊第一位。
相较于其他财经刊物，《钱经》在理财实操性上获得了寻常百姓、特别是财富中产的认可，阅读依赖让《钱经》拥有高达49%的订阅（团购）读者，远远超过行业平均水平。
高财富、高品质、高学识，是对《钱经》读者的典型描摹。他们主要集中在28岁至45岁，是工作年限超过5年的成熟人群。无论他还是她，多为家庭中的一员，家庭成员一般超过2名，多有子女。她们的家庭和事业正在或已经达到平衡，并且财务上已经成熟到略有盈余，可投资资产在30万-800万之间。《钱经》的忠实读者会花精力在管理家庭财务上，她（他）们希望在这本杂志上获知：可操作的投资建议；实用的消费指南；以及一些富于启发性的内容，比如，更富有的人在干什么，他们投资的趋势是什么，其他人的财富观，以及那些理财高手是怎么干的。
Overview of Money Talks
NO. 1 Finance and Investment Magazine in China
Contribute to National Wealth Growth
Promote Finance Consciousness& Create Quality Life
Professional Content, Stylish Look
Money Talks, directed and hosted by Chinese Business View Media, is a monthly journal relating to investment and finance, it has an adhesive binding, contains 132 pages; 200g coated-paper for the front/back cover; 70 g LWC paper inside; CNY 15 / volume, 180 for the whole year nationwide; published on the first day of each month; average monthly circulation of 420,000; flagship magazine of Chinese Business View Media; targeting readers engaged in high and middle-end financial activities.
Contribution to the growth of national wealth is the core mission of Money Talks.
Money Talks, hosted by Chinese Business View Media , is a high-end monthly financing journal, priced at ￥15. As the NO. 1 Finance and Investment Magazine in China, Money Talks is committed to providing comprehensive professional investment and financial suggestions for middle-class families, exploring opportunities to increase wealth and explaining wise consumption methods. It is a combination of practical investment suggestions and consumer guidelines. Any “money issues” related to the readers’ daily life is Money Talks’ concern. It discovers truths, seeks opportunities and offers solutions. From this perspective, Money Talks is acquainting readers with the thinking process of “Worth it or Not” – worth investment or not, whether it’s a fund or a restaurant; worth buying or not, whether the price is Y100,000 or just Y 30.
Founded in 2004, featuring “Professional Contents, Stylish Look”, Money Talks has become one of the most popular journals on finance. In 2004, banking financial products came out for the first time. Since 2005, China had experienced a two-year bull stock market. The effect of the wealth in 2007 greatly stimulated people’s financial awareness, yet the following financial crisis taught us a lesson about risks. In 2010, dealing with inflation was not just the concern of the government, but also the focus of ordinary people. Will 2011 still be a year of surging prices of gold and commodities? In the past seven years, Money Talks has grown with people’s financial awareness.
Professional magazines are too hard to understand; financial journals speak too vaguely. ; websites and BBS are a mess. Most people seeking help in financial matters are facing these problems. Under such circumstances, Money Talks is so “Micro and Practical” that it impresses people a lot as a “Problem Solver”. It has won a good reputation for “Professional Contents, Stylish Look” in financial circles and also among readers.2007 is the First Finance Year of China and also the year for the start of Money Talks’ steady growth. Since 2007, the circulation has increased by an average of 87.6% each year, and Money Talks has gradually gained readers in China’s first and-second-tier cities. In 2010, the national circulation reached 420,000. Relying on group strength, Money Talks has successfully won the markets in second-tier cities, like Xi’an, Wuhan, Chongqing and Shenyang. According to the latest release from third party data monitoring authorities, such as HC D & B Study and Century Chinese, Money Talks has gained a 15.6%—19.4% market share in major cities, ranking the first among all finance magazines nationwide.
Compared with other financial magazines, Money Talks has gained more trust from ordinary people, especially the middle class, for its practical financial advice. Readers’ reliance provides Money Talks with as many as 49% subscription（group purchase）readers, far above the average in the field.
Three expressions; wealthy, high class and well-educated can best describe typical Money Talks readers, who are likely to be: aged from 28 to 45, mature with working experience of more than 5 years, in a family of 2 or more, and probably have children. They have found or are finding a balance between their family and their career. They have high incomes and thus have spare money. Their assets for investment are between RMB300,000 and RMB8,000,000. These loyal readers of Money Talks will put their energy into the management of household finances. They want to the magazine to inform them of: applicable investment suggestions, practical consumer guidelines, and other inspiring contents, for example, what people wealthier than themselves are doing, what their investment trends are; other people's view on wealth, and how those financial experts deal with matters.