Colgate facts
Global Excellence
1806
The Colgate company was founded by William Colgate.
1873
Colgate produced its first toothpaste, an aromatic dental cream sold in jars.
1896
Colgate Dental Cream was the first to be packaged in collapsible tubes.
1898
B.L. Johnson Soap Company introduced Palmolive Soap.
1916
Following the success of ‘Palmolive' soap, B.L. Johnson Soap Company changed its name to the Palmolive Company.
1926
Palmolive merged with the soap manufacturers Peet Brothers to form Palmolive-Peet Company.
1928
Palmolive-Peet merged with Colgate & Company to form Colgate Palmolive-Peet Company.
1932
Colgate toothpaste was the first oral care product to win the Golden Medal authorized by American Dental Association.
1939
As a consumer products powerhouse, Colgate Palmolive-Peet boasted sales of $100 million.
1953
The present corporate name of Colgate Palmolive was adopted.
   
Over a decade of existence in China
1991
Colgate Palmolive Signed With Guangzhou Jieyin Daily Chemical Plant And Guangzhou Economy Technology Development Group To Establish Colgate (Guangzhou) Company Limited.
1993
The first Colgate toothbrush and toothpaste in China was produced in Guangzhou.
1994

The manufacturing setup at Huangpu, Guangzhou went into operation Colgate launched the oral care education program ‘bright smiles, bright futures' Colgate commercial office setup in key capital cities to support rapid business growth.

1995
Colgate setup its commercial subsidiary Colgate Palmolive (Guangzhou) Company Limited, which started its operations in 1997.
1997
Palmolive Optima Horn Glair Nutrition Shampoo was launched.
1998
Colgate Total toothpaste was launched.
1999

Colgate products took the Number 1 market-share for the first time Fabric Softner – Softlan and personal care product – Protex launched Sales exceeded RMB 1 billion.

2000
Colgate Sanxiao Company Limited founded.
2001
Colgate launched ‘Oral Care Smiling Project – 2001 West Trip' and just within five months, covered a remarkable five provinces, twenty-nine cities and numerous counties.
2002
Colgate Triple Action Toothpaste launched.
2003
Sanxiao became a wholly owned subsidiary of Colgate
2004
Colgate Proplus launched