愿景
Vision

成为世界一流酒店集团
To Become the World’s Top Hotel Group

使命
Mission

东方生活方式的世界使者
The Cosmopolitan Messenger of Eastern Lifestyle

价值观
Values

以客为尊、合作分享、激情专注、结果导向
Customer-oriented, Cooperative Partner, Passionate & Attentive, and Result-oriented

品牌推广语
Brand Slogan

呈递东方智慧
From the East, For the World

三大战略
Three Strategies

国际化、金融化、平台化
Internationalization, Financialization, and Platformization